America Ferrera, Gracie Abrams, Carey Mulligan, and More Celebrated Chanel’s New Watches and Fine Jewelry Flagship Boutique on Fifth Avenue


Following in the footsteps of the French fashion house’s Place Vendome boutique, New York is finally getting the full Parisian treatment with the opening of Chanel’s watches and fine jewelry flagship on Fifth Avenue. And on Wednesday night, the stars came out to celebrate this extra sparkly milestone.

Carey Mulligan, Lucy Boynton, Sadie Sink, Michelle Williams, Whitney Peak, America Ferrera, Elizabeth Olsen, Katie Holmes, Kerry Washington, Chase Sui Wonders, Amandla Stenberg, and Cazzie David were among the first to discover the new boutique—all decked out in head-to-toe Chanel looks, naturally.

“Tonight is kind of amazing because, in Maestro, Felicia Montealegre wears a custom Chanel suit that they made for the film,” Mulligan began. “I know she wore Chanel clothes and jewelry in real life so it’s full circle to be in New York celebrating the house’s incredible fine jewelry collections.”

Located on Manhattan’s most prestigious thoroughfare, this store serves as Chanel’s first watches and fine jewelry flagship in the United States. Of course, it’s no coincidence that the new address pays tribute to Gabrielle Chanel’s iconic lucky number five.

The two-story boutique is designed by the house’s longstanding collaborator Peter Marino. The New York-based architect drew inspiration from the savoir-faire of Coco Chanel’s famed apartment, 31 Rue Cambon, and the elegance of the esteemed Place Vendome boutique. From the gold lacquer paneling to the rock crystal “Dream Catcher” chandeliers—and even a pair of Tang Dynasty ceramic camels—no surface was left untouched by Marino’s magic.

“You can see parts of the boutique have been influenced by Gabrielle’s apartment. I think Chanel does such a good job of honoring the past and bringing it into a very cool and contemporary atmosphere,” Boynton explained.

For guests eager to take a closer look at the latest collections, lavish salons adorned with contemporary art including a Vik Muniz portrait of Coco Chanel encrusted in diamonds, offering a more intimate setting for clients to truly feel at home. “The first time I wore Chanel jewelry was to one of the couture shows. They were these beautiful delicate pieces that showcased the exquisite complementary of aesthetics and texture that Chanel does so beautifully.” Boynton said, smiling. “It was terrifying and thrilling at the same time.”

On the main floor, a separate salon dedicated to Chanel’s luxury watch collection complements the expansive jewel box-esque interiors with a touch of timelessness. “I love watches!” Stenberg exclaimed. “I think they are so elegant and timeless. My favorite piece of Chanel jewelry is a gold banded watch with a pearlescent face.”


Jose Reber

Jose Reber is a professional writer based in Wisconsin. He guides editorial teams consisting of writers across the US to help them become more skilled and diverse writers. In his free time he enjoys spending time with his wife and children.

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