Inclusive Beauty Campaigns


Beauty brand e.l.f. Cosmetics will take center stage at the Big Game with its new ‘Judge Beauty’ campaign, starring the iconic Judge Judy Sheindlin. Set in the prestigious e.l.f. Court, this ad tackles the age-old debate of beauty affordability and inclusivity.With a mission to democratize beauty, e.l.f.’s verdict is that beauty should be accessible to all. With products like its $14 Halo Glow Liquid Filter, e.l.f. challenges industry norms and champions quality without the expensive price tag. Joined by a star-studded cast including “Suits” actors Rick Hoffman and Gina Torres, Meghan Trainor, and a diverse array of beauty personalities, Judge Beauty delivers a powerful message of empowerment and inclusivity.

Directed by Zach Woods and creatively brought to life by SHADOW, e.l.f.’s campaign extends beyond the screen, offering limited-edition merchandise for fans to join the brand’s Judge Beauty movement.


Jose Reber

Jose Reber is a professional writer based in Wisconsin. He guides editorial teams consisting of writers across the US to help them become more skilled and diverse writers. In his free time he enjoys spending time with his wife and children.

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