Priya Ahluwalia presented her spring/summer 2027 collection, titled Revel, at the Rosewood hotel in central London during London Fashion Week. The show doubled as the launch of her third collaboration with Puma, placing a new run of trainers on the runway alongside her ready-to-wear. Ahluwalia, who founded her label in 2018 and has built it on research into her Indian and Nigerian heritage, has become one of the more closely followed independent names on the London schedule.
The footwear came in silver, cobalt blue, red, terracotta and patent black, and shared the show with fringed tracksuits and brightly coloured knits. Ahluwalia set those pieces against sharply cut satin, sheer dresses and sculptural skirts, moving between sportswear and formal dressing across the collection. The mix reflected a wider push at the label to sit relaxed clothing next to sharper tailoring within a single lineup.
Silhouettes were built on dropped waists, balloon hems and structured outerwear with nipped-in waists, with fringing running through much of the lineup. The designer said she wanted to push her work into space and play with exaggerated proportions, stepping away from the draping that has defined her earlier collections.
The collection drew on histories of resistance. Ahluwalia said she studied the Black Panthers and Festac ’77, the 1977 festival of Black and African arts and culture held in Lagos, asking what those figures looked like away from public life. She framed the clothes around the question of who people are when they are off duty, and used that idea as a way to move between formal wear and the ease of everyday sportswear.
The set, created by Calico Wallpaper, used watercolour-style backdrops in soft blues, pinks and yellows, giving the show a gentle frame for the strong colour of the clothes. The Puma partnership continues one of the more visible sportswear tie-ups on the London schedule and extends Ahluwalia’s practice of bringing cultural research into commercial work. By pairing a mass-market sportswear brand with a research-led independent label, the collaboration also gave the collection a route to a far wider audience than a runway show alone would reach.
