Rolex, the Geneva based watchmaker, remains the most recognisable name in Swiss horology, its crown logo a shorthand for luxury and precision around the world.
The company built its reputation on robust, reliable timepieces, from early waterproof designs to the sports watches that became icons of the twentieth century.
Privately held and famously discreet about its operations, Rolex has kept tight control over production and distribution, reinforcing the exclusivity of its watches.
For Switzerland, the brand is a cornerstone of a watch industry that continues to define the country’s image of craftsmanship and style.
