Anya Taylor-Joy wears perfume every single day. Scent serves as her entry point into characters and functions as what she calls a personal prayer of sorts. During Dior’s Sweet Shop event in Los Angeles on February 3, the actress celebrated three new fragrances from the Addict line while playing a game of smell association that connected her iconic roles to specific aromas. Rosy, Peachy, and Purple Glow arrived as Francis Kurkdjian’s gourmand interpretations of Dior’s viral Lip Glow Oils, each retailing at $120.
Peter Philips, Dior Makeup’s creative and image director, collaborated with Kurkdjian to create perfumes directly inspired by the brand’s beloved lip products. Philips added new Lip Glow finishes, one sparkly and one mirror-glaze, to complement the collection. Taylor-Joy gravitates toward Purple Glow, explaining, I am quite a Berry girl. I have quite naturally pigmented lips, so adding a berry shade on top just amplifies something that’s already there.
Scent as Character Study
Allie from Marrowbone, filmed in Spain, would wear Peachy Glow according to Taylor-Joy. Peachy Glow invigorates the peach facet of jasmine absolute, melting it into vanilla whipped cream clouds. The floral saturation captures the flower’s spirit in sparkling syrup, creating what Dior describes as joyful and velvety trails.
Fashion Week smells like Marlboros, champagne, and freshly cut roses. Dune evokes libraries and fresh dew due to extremely early mornings and night shoots. Chess, specifically Beth’s relationship to it in The Queen’s Gambit, conjures vodka and something chic found in a grandmother’s cabinet. Motherhood brings powdery milk and honey to mind, with Taylor-Joy citing Fischersund, a Icelandic brand her best friend wears frequently. She recently smelled milk accord for the first time.
Purple Glow exalts crystallized Tuscan iris with juicy raspberry facets. Rosy Glow unveils glazed Damascus rose essence and radiant lychee hints swathed in creamy accords with caramelized notes beneath its pale pink hue. Kurkdjian composed each fragrance with gourmand dimensions and touches of French je-ne-sais-quoi. Sweet like candy yet still wearable, the scents avoid cloying territory.
Building Routine Within Chaos
Taylor-Joy attempts to find routine within her chaotic life. Basic habits like exercise and supplement routines top her list of goals, though she admits struggling to maintain them consistently. Electrolytes made a huge difference after she incorporated them. Terrible sleep plagued most of her life, with severe insomnia forcing her to actively address the issue.
Baths rank as her most high-maintenance requirement. I need a bathtub if I’m working; it’s how I recharge, she states. Thin-skinned when around people, she describes herself as empathetic, making time alone necessary to regulate her nervous system. She left school at 16, landed her first job at 18, and made a point of doing things on her own while remaining self-sufficient.
Community matters more now. I’ve made a real effort to be more in the community. It makes life so much better to be around people you love and trust, Taylor-Joy explains. Emotional goals center on admiring those she surrounds herself with. Do they have a way of looking at or operating in the world that I find inspiring? If I’m surrounded by people like that, and I’m doing something that I believe in, it’s the key to living a good life, she reflects. Her husband and family provide support she previously refused to accept.
The Sweet Shop event marked the pop-up’s second and final stop after its international debut in Tokyo. Pink saturated the venue as guests explored colorful displays filled with Dior Addict products and sweet treats. Willow Smith joined Taylor-Joy as a fellow campaign ambassador, mingling with VIP guests including Philips, Kurkdjian, and friends of the brand. We had so much fun shooting the campaign. I was in the midst of some quite intense night shoots, so it was the ideal way to balance that, to be immersed in a pink candy wonderland, Taylor-Joy shared.
Jisoo from BLACKPINK rounds out the trio of Dior Addict ambassadors. The three women front campaigns for fragrances launching in January 2026. Dior Beauty attempts to reignite passion for the playful side of beauty during an era dominated by strict anti-aging regimens and minimal makeup routines. Taylor-Joy moved past her tomboy tendencies, finding inspiration in makeup and fragrance experimentation.
Dune Secrets Remain Locked
Denis Villeneuve directs Dune: Part Three, though Taylor-Joy offers minimal details about the production. The beauty of working with someone like Denis is that when I see the finished product, it will blow my mind. To enjoy it as a fan and a creative is the biggest gift, she reveals. Her cryptic response suggests significant plot developments remain under wraps.
Scent anchors Taylor-Joy to herself and her characters. She describes fragrance as creating time capsules, where her past self leaves gifts for her future to enjoy. That philosophy extends to how she selects scents for different moods and moments. Purple Glow’s berry tones match her naturally pigmented lips, creating amplification rather than masking. Peachy Glow suits Allie’s sunny disposition from Marrowbone.
Rosy Glow, Peachy Glow, and Purple Glow each retail at $120, with corresponding Lip Glow Oils priced at $42. Rosy Candy, Peachy, and Black Cherry variations offer lip products matching the fragrance collection’s aesthetic. Taylor-Joy wore a strapless white gown from Jonathan Anderson’s Dior Pre-Fall 2026 collection to the Sweet Shop party, featuring blue sequin trim tracing the hem.
Fragrance operates as memory in liquid bottles. Taylor-Joy’s smell associations for her characters reveal how deeply she connects scent to performance. Chess smells like vodka and grandmother’s chic cabinets. Dune smells like libraries and dawn dew. Fashion Week reeks of cigarettes, champagne, and roses. Each scent unlocks specific memories, moods, and mindsets that help her slip into different skins on camera.
