The British Beauty Council has named actor and singer Golda Rosheuvel as its newest ambassador. Chief executive Millie Kendall announced the appointment on 12 October at a London event held as part of British Beauty Week 2026.
Rosheuvel, 56, is best known for playing Queen Charlotte across several seasons of the Netflix period drama Bridgerton. Her stage career includes leading roles in Othello, A Christmas Carol, Electra, Carmen Jones and We Will Rock You, along with Shakespeare productions such as The Tempest, Julius Caesar and Anthony and Cleopatra.
Kendall said the choice came out of the council’s work on how beauty affects British society, and that it wanted a cultural figure who shows how hair and beauty contribute across the country. She hopes Rosheuvel will draw attention to how much she relies on those services in her own work. Kendall described her as a woman who understands “how important hair and make-up are to one’s persona”. Ambassadors usually work with the council throughout the year, and Kendall said she hopes Rosheuvel will help amplify its work and cultural reach. She also said the council should work with people from industries that match its products and services.
The not-for-profit industry body is steadily widening its roster, and Kendall said that matters because beauty reaches into film, music, sport and other parts of culture. Rosheuvel joins existing ambassadors including Kate Moss, Rita Ora, Trinny London founder Trinny Woodall and Jones Road Beauty founder Bobbi Brown. Rugby player Tatyana Heard became the council’s first sports ambassador in 2025.
British Beauty Week runs from 12 to 25 October under the theme The Impact of Beauty. It brings together industry leaders, innovators, brands, policymakers and consumers to look at the economic, social and cultural contribution of the UK beauty sector, which the council represents in its dealings with government, where it highlights the industry’s economic contribution. The week coincides with the council’s new Impact of Beauty report, produced with Oxford Economics and supported by L’Oréal, which found that beauty contributed £28.3 billion to the UK economy in 2025. The council has also recently named the winners of its 2026 Student Beauty Shadow Board, run with Sephora UK, and welcomed The Body Shop as a patron. Cosmetics Business and its sister title Pure Beauty are also among its patrons.
