Rihanna was photographed in Paris on 9 September wearing a head-to-toe look from Ottolinger, the label with roots in Switzerland. She was seen in the city’s 17th arrondissement as she left Maison Paillard, a private jewellery boutique, in an outfit that drew immediate attention for its sharp, undone silhouette. The images spread quickly, with viewers zeroing in on the head-to-toe styling and the label behind it.
The ensemble paired the brand’s Black Shifted Sleeve Top with its Slit Maxi Skirt, both drawn from the pre-spring 2026 collection. The pieces sit squarely within Ottolinger’s signature language, which favours deconstruction, visible tears, transparency and fragmented tailoring over anything polished or predictable. On Rihanna, that off-kilter approach translated into a look that felt closer to a runway statement than everyday street style.
Ottolinger was founded by Christa Boesch and Cosima Gadient, two designers who grew up in Appenzell. They launched the label in Zurich in 2015 before moving the studio to Berlin, and its German-Swiss identity has become part of its appeal. The brand has built a following for clothes that read as raw and forward-looking rather than conventionally elegant, a stance that has set it apart from more classic European houses.
For Rihanna, the appearance continues a pattern. She has reached for Ottolinger repeatedly since 2024, including the Mostro sneakers the house co-created with Puma. The label has also been worn by Bella Hadid, Bad Bunny and Beyonce, a roster that has helped push it from an insider name toward a fixture in celebrity wardrobes. Each new sighting adds to the sense that the brand has become one of her reliable off-duty choices.
Her steady support has fuelled talk of a possible tie-up between the designer and her own Fenty ventures, though nothing has been confirmed. For now, the Paris sighting reads as another endorsement from one of the most watched figures in fashion, and another marker of how far a label that began in Zurich has travelled. It also underlines a wider shift, as Swiss design continues to find an audience well beyond its home market.
