Xenia Tchoumitcheva, the Swiss model and entrepreneur, has built a profile that spans fashion campaigns, media and business, illustrating how models increasingly develop careers well beyond the runway.
Raised in Switzerland, she moved between modelling and ventures in finance and technology, becoming a familiar face at industry events across Europe.
Her path mirrors a broader shift in fashion, where visibility on social platforms has become as valuable as traditional runway work.
For Swiss fashion, figures like Tchoumitcheva extend the country’s presence in an industry centred on larger capitals.
